Say no to commission fees and sell your property yourself with

In an age where properties are being sold online, Roisin Connolly Gorman, Managing Director of, believes that homeowners shouldn’t have to pay big commissions to sell their properties. They can just do it themselves and save a lot of money.

We know selling a property can be a daunting prospect, but that’s only because most people don’t understand how simple the process can be. The bulk of the work is done online. Arranging the tours and performing some administrative tasks anyone can do using our platform –

How does work?

Roisin Connolly Gorman, Managing Director of

We provide our clients with the tools they need to professionally market and sell their own property.

Prices start from just €300 + VAT which lists your property on and This ensures all the exposure needed to bring your property to life in the Irish market.

Buyers can then use our online auction platform to place bids, contact the owner to arrange viewings or ask questions about the property and use our online auction platform to place bids.

In the virtual auction room, logged in users can see the bids made while approved buyers can protect their privacy by using a different profile name if they wish to make their bids anonymous. Only the owner knows his identity because each bidder must register on our site to enter the auction room.

Our notification system alerts all relevant parties of new offers and the property can be put up for sale with the click of a button. Once an ad’s status is put up for sale, the auction ends and the sale is handed over to lawyers for legalities.

Many of the top real estate agencies are now embracing online auctions, further eliminating the need for a negotiator during the sales process.

How does compare to other traditional agencies in terms of marketing costs?

Why should people decide to use instead of a traditional agent?  The main advantage of using is to save on commission fees.

Why should people decide to use instead of a traditional agent? The main advantage of using is to save on commission fees.

We will market your property online in exactly the same way as any other agent in the country. As long as your property is listed on and
Daft.ieit will be found by potential buyers in Ireland and overseas.

Most agencies will charge you an up-front marketing fee in addition to commission fees. By choosing you will benefit from the same professional marketing, the same visibility and our unique online auction platform. We believe you don’t need a real estate agent to arrange viewings. You can easily do it yourself or ask your family and friends to help you.

Our marketing packages are scalable and can be customized to suit your needs and budget. We offer a nationwide “List Only” service so that everyone can enjoy our platform.

Our product range includes listing on and
Daft.ieprofessional photography, 2D floor plan, video walkthroughs, 3D tours, drone services, BER certificates, virtual staging and online professional consultation.


Because we know how important marketing is, we have recommended the ‘ad only’ option to clients who already have professional photographs and a floor plan of their property.

Professionally shot images are crucial to attract the greatest number of potential buyers. It’s a small investment but perhaps the most important of all. We strongly advise our clients to use our experienced real estate photographers to immortalize their property. Professional images are essential to give your campaign the best chance of success.

Why should people decide to use instead of a traditional agent?

The main advantage of using is to save on commission fees. Considering an average royalty of 1.5% on a property worth €450,000, this equates to approx. €6,750 (excl. VAT) or €8,300.

That’s a lot of money that could cover your legal bills and leave you with some extra cash to spend on a vacation, or buy a new kitchen, landscaping the garden, or buy that fancy e-bike –
find out how much you can save.

We also offer support and advice to sellers during the campaign and are always there for them if they need our help.

Online marketing has been at the forefront of every successful real estate campaign. In fact, the pandemic has only highlighted the fact that more and more people are transacting real estate online. Thanks to technology and a targeted marketing campaign, every owner can now sell their property without the help of a traditional agent.

And why wouldn’t you want to save thousands of dollars?

Aurora J. William